Originally Prada Marfa was meant to be an art project by Elmgreen & Dragset that stands nearly 50 kilometers northwest of the the small Texas town of Marfa which has a population of 2,121.
Since the projects inception vandals have continued to destroy the work of Berlin-based artists Michael Elmgreen and Ingar Dragset. Prada Marfa is sculptural reconstruction of a Prada store, complete with actual Prada shoes and bags from the Fall 2005 collection displayed in the window. However the range needed to be replaced on occasions after the store was broken into and the vandals made off with shoes and handbags.
Marfa was once home to the artist Donald Judd, a revolutionary minimalist however it seems as though passers by or even the locals can only see the Devil in Prada and continue to this day to damage the property from driving down the dedication marker to firing bullets into the walls.
“I’m disappointed,” says Boyd Elder, the local site representative for the six-year-old $100,000 project designed by Berlin-based artists. “We’re dealing with it. It’s just a matter of budget. We’re going to take the graffiti off and make some changes . . . as soon as we can come up with some money.”
It seems that Prada has no place in Marfa afterall